Internal pitch for Apple France. Price of your data: global data broker market, $278B in 2024 (Grand View Research), divided by 5.5 billion people online (ITU, Facts and Figures 2024) = $50.55 per person per year, converted at the ECB reference rate of 6 October 2026 (1 € = $1.1204) = €45.12. The Private Trade refunds €45.12 for each year since the old phone’s release, up to 5 years (phones from 2021 or earlier count as 5), paid as months of Apple One Individual (€19.95/month, France) when you switch to iPhone. Live counter and The Data Index: French digital ad revenue 2025, €12.44B (35th Observatoire de l’e-pub, SRI / Oliver Wyman / UDECAM), divided by 63.4M internet users in France (DataReportal, Digital 2026: France) = €196.21 per person per year; movement is illustrative. Going rates, same method, 2025: search €4.93B, social €4.18B, video across formats €3.82B, display €2.32B, retail media €1.38B, video & music streaming €945M. Video, retail media and streaming overlap the other formats, so cards don’t add up to the index. “376 times a day”: average European’s online behaviour and location broadcast via real-time bidding (ICCL, 2022).